We believe in our team, and we put culture at the forefront. As clients get to know our leaders and team members, they understand our concierge-level mentality is what helps us transform lives and make a difference in the global healthcare landscape. Passion, compassion, empathy, and disruption are at the core of what we believe. Our leaders create an atmosphere that directly impacts the unique and memorable services we deliver. The New Frontier Group family is a team of highly skilled, multicultural professionals who share a passion and commitment to provide our global clients with superior service. We serve our clients’ members with compassion and understand how important human empathy is behind every medical occurrence and member encounter. We are headquartered in California, with a representative office in Fort Lauderdale, FL, and team members working in Europe and across the US.

Gitte Bach

President and Chief Executive Officer


After gaining extensive experience in international insurance and global assistance with her years at IHI Denmark, Gitte founded New Frontier Group in 2002. Since its inception, New Frontier Group has been a market disruptor and innovator in the global healthcare industry. Gitte has been a pioneer to provide unparalleled cost management, claims administration, pharmacy solutions, telehealth, and assistance services to clients worldwide. She is passionate about customer service and innovation and holds a B.A. in Economics from Copenhagen Business School and a B.A. in Languages from Aarhus School of Business.

Randall Condie

Chief Operating Officer


Randy has an extensive background as a sales, marketing, and operations. Prior to joining New Frontier Group, he held executive positions in the following industries - medical device, international cost management, assistance and healthcare service. With experience in start-ups and mergers, product development and differentiation, Randy is ideally placed to support the CEO in driving New Frontier Group’s strategic development. Randy directly oversees the operations and the evolution of our proprietary IT platforms which sits at the foundation of the New Frontier Group solutions.

Chandru Sharoff

Chief Financial Officer


Chandru has extensive experience in finance, accounting, and M&A across multiple industries. Prior to joining New Frontier Group, he has held finance executive positions in healthcare, information technology & software, manufacturing, medical device, banking services, alternate and renewable energy. He has been an integral part of management teams at companies with highly successful exits including raising finance as needed. With his extensive accounting and finance skills and experience, Chandru is ideally placed to support New Frontier Group's management team in achieving their strategic financial objectives. Chandru directly oversees the financial operations of New Frontier Group.

Ameet Deshmukh, M.D.

Chief Medical Officer


Dr.Keshmukh has expertise in emergency medicine and is a practicing physician. He is the Chief Medical Officer of New Frontier Group where he directs case management and medical records review. His licensures and certifications include USMLE PART 1, 1997 Passed 1st attempt, USMLE PART 2, 1998 Passed 1st attempt, USMLE PART 3, 2000 Passed 1st attempt, Missouri and Kansas Medical License, ATLS, ACLS, BCLS, PALS, NALS, BASE STATION PHYSICIAN Certified, Board Certified in Emergency Medicine, Certified Life Care Planner, and Certified Medical Cost Projection Specialist. Dr. Deshmukh is a member of several professional associations including: Healthcare Associated Emergency Physicians, LLC membership, Midwest Emergency Physicians, LLC membership, American Academy of Physician Life Care Planners membership, and, Healthpoint Physicians PA principal. He has experience working with and consulting for numerous hospitals across the US.

Jules Christian

Director of Development and Implementation


Jules Christian is a Director of Development and Implementation for New Frontier Group. He works with all teams within the organization to ensure that new clients are implemented in a manner that optimizes value and efficiency. He began his professional career working with United Healthcare global for 10 years where he held positions in operations, IT, and product management. He worked directly with clients to refine requirements and was responsible for managing key blue chip projects for the organization. Jules expertise allows him to affect the change needed to assist New Frontier Group clients with continued growth.

Pauline Vadood

Director of Business Operations


Pauline has over 10 years of experience in business operations with a focus on data analytics strategy, organizational strategy, operational excellence, claims and call center services, and network liaison management. She is also an experienced medical case analyst with a demonstrated history of working in the hospital and healthcare industry. With her skills and background in management, customer service, insurance, strategic planning and time management, Pauline has the strong operations background to drive New Frontier Group operations.

John Frick, R.Ph

Director of Pharmacy


John has been an industry leader for over 35 years in all aspects of pharmaceutical care. He is an accomplished healthcare professional offering comprehensive knowledge of specialty niche markets relative to the pharmacy and home health care professions, long term care, hospice and beyond. John is focused on projects differentiating themselves from the mediocrities of the industry and assists in developing global Rx strategies focused on superior concierge, expert solutions for the global market. John’s division sources and delivers essential medication to members with no out-of-pocket costs. John is also Chairman of New Frontier Group’s Health Advisory Board and is based in Kansas City.

Rob Upton

Group Business Development Director


Rob has 30 years of experience in the global insurance and assistance industry. He led sales and marketing teams at companies such as Healix International and CEGA Group and Europ Assistance before joining New Frontier Group in 2019. Rob has detailed knowledge of the global travel and health insurance market including industry leaders, trends, products, regulations and compliance. He is ACII (Associate of the Chartered Insurance Institute) qualified including contract law with a detailed knowledge of FCA, FOS and DPA/GDPR regulations and compliance requirements. Rob is based in the UK from where he manages New Frontier Group’s EMEA and APAC markets.

Paula Gamboa

Senior Director Business Development LATAM


Paula has a wealth of experience in the international and LATAM insurance and assistance sectors and possesses a deep business and cultural understanding of this area. She has lived and worked in this market for well over two decades. Paula is an active speaker on cost management initiatives and an expert in access to affordable healthcare alternatives in the United States. She currently resides in south Florida, giving her exceptional access to the Latin American market. She is focused on developing new and existing client relationships and launching new product and service propositions to this market.

Nicole Bonfiglio

Brand Ambassador


Nicole became Brand Ambassador of New Frontier Group in May of 2021, and has since been managing the content and digital presence of the company. Nicole, who possesses a degree in both journalism and strategic communications, is highly skilled in public relations, brand management, multimedia projects, communications planning, social media curation, researching and writing.